30 OCT | Good Hair- we saw it.Posted: October 30th, 2009By: Treasured Locks |

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Ty and I went to see Chris Rock’s “Good Hair” a couple of days ago. Good Hair is a movie that’s difficult to categorize. Is is a comedy? Is it a documentary? Is it a social commentary? After watching it I’m not really sure. But, one of the things I love about the movie is it is one that will get people talking. Some have accused Chris of airing black people’s secrets about the obsession with our hair in front of white people. Some have accused him of exploiting black women by making this movie. But, we see it as an opportunity to educate ourselves and the white community about the incredibly (and unnecessarily complicated) subject of black hair.
Given that Chris is not known as a documentary maker (and how many people really want to see a documentary anyway?), I think the combination of comedy and documentary was a good idea. The movie, for the most part, keeps you entertained (although I found myself asking why some of the scenes were in there). There are many sexual references and one hair dresser in particular who talks a blue streak, unfortunately making the movie not suitable for children. A shame because we would have loved to have taken our girls. We were warned not to take our 12 and 9 year olds and I’m really glad we didn’t.
The movie touched on a couple of really good points. The first is the obsession in the black community (and with white people) about “good” hair or straight hair.  The term “good hair’ basically means hair that is smooth and straight. The closer to European, the better.  Chris talked about the damage that can be done by chemical relaxers. But, this part of the movie was greatly exaggerated as Chris spoke with a white chemist who was shocked that women put sodium hydroxide on their hair. Well, as a Chemical Engineer, it’s not pure sodium hydroxide and you don’t leave it on your hair for several hours as they did in the demonstration in the movie.  Tywana got the message that the movie was promoting natural hair. I really didn’t see it that way. One message we both agreed on though is that you should not be putting perms in the hair of toddlers. Another message that came through is black people literally spend billions of dollars a year trying to make their hair into something it often simply cannot be. People call us all the time asking how they can get their hair to look like Halle Berry’s or Michael Jackson’s or some other star who was either born with a completely different hair type or is paying several thousand dollars a year in achieving that style. As Maya Angelou said “Good hair is hair that is on your head.”. We all have to accept what we’ve got to work with.
Another great point made by the movie is the magnitude of the black hair care market. Our women (and men) spend a huge amount of money on hair care products and most of that money goes to white companies who sell through Asian distributors. We first started talking about this back in 2006 in this blog post The State of the Black Hair Care Industry Al Sharpton put it graphically when he said we are the only people who wear our economic oppression on our heads. Most beauty supply stores are owned by Koreans and other Asians who have put a stranglehold on the market. This was also documented in a film by (ironically a white guy) Aron Ranen. The film can be purchased on DVD here Black Hair DVD or viewed on YouTube here.  Being in the black hair care market, Treasured Locks has purposely avoided dealing with distributors. Frankly, most of the products distributed through those channels are just awful. And secondly, the distributors have on many occasions flat out lied to us about product availability as soon as they have found out we are a black owned retailer. Chris talked to women in a beauty shop who were spending $1,000 a piece on a “weave” (basically a wig sewn to the head).
After watching Chris on Oprah and seeing the clips of the movie on YouTube and other places we felt most of the really funny parts we had seen already. And, having been in the industry for a while now we weren’t as shocked as shocked by the economic realities as a lot of people would have been. We definitely recommend “Good Hair”. But, if you see it and like it, definitely check out Aron Ranen’s documentary also.
























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November 11th, 2009 at 3:54 pm
I saw the movie also, and as a woman who has been chemical free for 10 years, I was very excited at first. But after seeing the movie, I was disappointed because I thought Chris spent too much time talking to folks with weaves. I had hoped he would interview the many women who (like myself)love their natural hair, thereby showcasing the variety of natural hairstyles available. Also, I didn’t find the black hair show interesting or relevant to the “Good Hair” topic. What I do find disturbing is the amount of money black women spend on their hair in general and weaves in particular, and the fact that the trend of wearing weaves is gaining momentum. I have yet to see one woman with a weave whose hair looks nice. Our hair is not “shiny” by its nature, so weaves will always be ugly to me, because they denote fakeness and shame over our God-given glory.
November 11th, 2009 at 4:05 pm
Thank you for posting this review. It serves as a reminder of why we do business with companies like Treasured Locks. I hate to go in the way back machine, but back in the day we always did business with local black-owned businesses. Over the past few years I have made it my business to buy my beauty products from Treasured Locks and one other black-owned company (not the one with the celebrity endorsements that is on HSN). Not only am I supporting my community, but at 54 years old I am finally getting the hair I want!
LOVE YOU, TREASURED LOCKS!!!
November 16th, 2009 at 12:56 pm
I have not seen the movie yet but plan to. The previews look funny. As a mixed race woman (native american, spanish & African American)my hair has always been in the middle. Not kinky enough to solely be treated with black products & not straight enough to use stuff like L’oreal. Growing up I was put in the category of “good hair” at school. I know its rough having coarse hair (I have a sister from a different dad)but the jealousy over those who don’t isn’t going to help. Ive had women compliment my hair then turn around & say something rude about me as a person like ’she thinks she’s better cause she got good hair’. Sure girls get teased for nappy hair but what about those who have their characters’ attacked simply cause they don’t. I’d rather be called nappy headed than a snooty bitch. At the end of the day its all just hair people. Now, I have dreadlocks so they can all kiss my booty.